corrugated shoe box for postal shipping

Choosing Paperboard Grades for Beauty & Personal Care

đź’„ Introduction: Why Material Matters in Beauty Packaging In the beauty and personal care industry, first impressions sell. A product’s packaging isn’t just protection—it’s an emotional connection with the customer. The texture, brightness, and structure of your paperboard all influence how premium your brand feels. From glossy perfume cartons to matte skincare sleeves, selecting the…